How gamification design influences motivation for eco-behaviour during tourism in multicultural Malaysia: Development of model and hypotheses

Amalia Rosmadi, Siti Salmi Jamali, Wu Zhong Zhou

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International Journal of Design Science
International Journal of Design Science ›› 2022, Vol. 2 ›› Issue (1) : 8-19.

How gamification design influences motivation for eco-behaviour during tourism in multicultural Malaysia: Development of model and hypotheses

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