Under the motivation of economic and cultural globalization, in order to explore how to extract and integrate the oriental and western cultural genes, and promote the innovative design and industry development with the world multi-culture, the 5th Oriental Design Forum& 2019 International Symposium on Oriental Design, which was held by Shanghai Jiao Tong University and the International Society for Design Science, took place in Shanghai successfully on 20-22 September, 2019. The forum invited renowned scholars and industry elites at home and abroad from different research fields to deliver keynote speeches in four conference panels with themes including design comparison between east and west, innovation of design theory, the open design education, experience innovation& design empowerment. This paper intends to conclude and summarize the forum’s contents and progress from the following perspectives: the forum’s main theme, domestic and overseas design study, design education and industry trends & creative theories.

This study investigates the impact of geometric and floral patterns' design elements on aesthetic psychology. Utilizing a 2×2×3 within-subjects experimental design, we analyzed the effects of pattern type, contour curvature, and complexity on perceived naturalness and aesthetic preference. Results show floral patterns and rounded contours are more favored, with moderate complexity receiving the highest preference. The findings provide insights for design practices aiming to enhance visual engagement and emotional resonance.

In order to discuss how to insert the Chinese culture gene into the urban and rural planning and study the relationship between regional revitalization and oriental design’sinheritance and innovation, the 4th Oriental Design Forum & 2018 International Symposium on Regional Revitalization and Holistic Design, which is held by Shanghai Jiao Tong University and the International Society for Design Science, took place in Shanghai successfully on 22-24 December, 2018. The symposium invited renowned scholars at home and abroad to deliver keynote speeches around the theme and held four parallel forums after the main conference. This paper intends to conclude and summarize the symposium’s contents and progress from three perspectives, which include: Bauhaus and oriental design theory, regional revitalization & environmental design, and user experience & service design.

The implementation of the rural revitalisation strategy is a major strategic deployment of the Central Committee of the Communist Party of China. As the core of rural construction, rural public spaces are of great significance to villagers' lives and the harmonious development of rural areas. This article is based on the research literature on CNKI's domestic rural public spaces from 2002 to 2024, using WoS foreign rural public space research literature as a search source and CiteSpace software to generate a scientific knowledge graph. The aim is to analyse the current research status of rural public spaces at home and abroad, explore their research hotspots and trend changes, conduct comparative analysis and summary, and provide a reference basis for the future design of WoS rural public spaces.

With the continuous progress of artificial intelligence technology, especially the breakthrough of generative artificial intelligence (AIGC) technology, it has brought unprecedented development opportunities to the rural cultural tourism industry. This paper is devoted to the research of artificial intelligence generation content (AIGC) technology in the application of rural cultural tourism industry and development potential, through the detailed case study and technical analysis, further analysis of the technology to enhance rural cultural tourism experience, and enhance the operating efficiency of cultural tourism enterprises and market competitiveness, maintain cultural heritage, promote local economic growth, promote industrial change and optimize the key influence of industrial structure, and the future development trend of forecast and prospect.

The construction of a rural brand is an important part of rural design and the reproduction of the value of rural resources. Based on Randall · Collins' theory of the "interactive ritual chain, " the study explores how to achieve collective excitement through multi-agent body presence, situational interaction, and cultural attention so as to create brand value. Based on this, this paper constructs a rural brand design path based on interactive rituals and combines the design exploration of the rural brand of "Langfeng Canteen" to enhance the emotional value and cultural value of rural resources and provide realistic ideas for shaping a rural brand that can arouse emotional resonance and cultural identity in rural China.

This study explores the design strategies and methods for renewing ancestral hall spaces in traditional Chinese villages, aiming to enhance the related design theories and practices. Initially, it involves categorizing user needs through literature review, user interviews, and field observations. These needs are then classified using the Kano model to identify their attributes, followed by prioritizing them for ancestral hall spaces in former plain villages. The Better-Worse coefficient is employed to determine the priority of each need, serving as the foundation for the renewal design. The study identifies two essential needs and fifteen desirable ones, clarifying the priorities for ancestral hall renewal. Utilizing the Kano model from the perspective of user needs, the study effectively analyzes the types and priorities of user needs for traditional village ancestral halls under the concept of collective memory. This approach provides scientific and reasonable insights for the renewal design of similar traditional buildings, contributing to the advancement and enrichment of the existing ancestral hall design theories.