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  • Yunhu Huang
    2023, 3(3): 1-18.
    Abstract (113) PDF (36) RichHTML (84)

    Folk artifacts is an important resource for the development of rural cultural industry, and the revitalization and utilization of folk artifacts is an important way to stimulate the endogenous power of the countryside. Folk artifacts is an important resource for the development of rural cultural industry, and the revitalization and utilization of folk artifacts is an important way to stimulate the endogenous power of the countryside. The ideological connotation of folk artifacts can be summarized as " carrying the way of things", "harmonious coexistence", "integration into life", "making things for the people" and "seeking truth from facts". "and "seeking truth from facts", relying on the continuous improvement of skill level, social organization, aesthetic style and innovation ability, promoting the historical evolution of folk artifacts. promoting the historical evolution of folk artifacts, and presenting the evolution of craft refinement, category diversification, and professionalization of craftsmen, and "seeking truth from facts". professionalization of craftsmen, and moving towards diversified operation and shared transformation, digital survival. innovative development of folk artifacts under the strategy of rural revitalization, it is necessary to improve the transformation mode of creative design, innovate the development mode of folk artifacts, and to improve the development mode of folk artifacts. design, innovate the development mode of rural cultural industry, and update the cultivation mode of innovative talents in terms of the ideological It is necessary to improve the transformation mode of creative design, innovate the development mode of rural cultural industry, and update the cultivation mode of innovative talents in terms of the ideological connotation, industrial elements, and practical experience of folk artifacts, so as to continue to give full play to the powerful driving force of folk artifacts in the promotion of rural revitalization.

  • Jiajun Chen, Ya Zhang, Jiaen Lai
    2023, 3(3): 19-31.
    Abstract (76) PDF (18) RichHTML (53)

    Guangzhou embroidery, an intangible cultural property of China, is distinguished by its pattern drawings that showcase a harmonious amalgamation of Eastern and Western influences within the Lingnan region. Currently, the embroidery business is facing a shortage of staff, resulting in a deficiency in cultural distribution among young individuals and a dearth of innovative approaches in drawing design.This study aims to assess the viability of integrating AI painting into Guangzhou embroidery. To achieve this, a functional model of Guangzhou embroidery AI painting design is developed, comprising four distinct stages: (1) conducting field research and reviewing relevant literature to generate a project; (2) implementing AI painting in five key areas, namely Theme, Color, Style, Composition, and Atmosphere; and (3) soliciting feedback from a group of young Guangzhou embroidery practitioners to evaluate the outputs of the model. The present study aims to evaluate the latent component structure, structural validity, and internal consistency of the assessment tool.The findings indicate that the AI-generated drawings, as per the model, demonstrate strong reliability and validity across the five dimensions assessed in the evaluation questionnaire: Regional feature preference, Understanding, Innovativeness, Artistry, and Consumer Willingness. Furthermore, these drawings are well-received by the youth demographic, with regional characteristics exhibiting the strongest association with preference.Artificial intelligence-generated designs have proven to be well-suited for incorporation into several applications, including the manufacturing of Guangzhou embroidered tiny ornaments, cultural and creative products, do-it-yourself kits, as well as the partial integration into the manufacture of everyday objects such as clothing, bags, and other commodities. This aligns with the purchasing preferences of the younger demographic. The operational prototype of an AI-based drawing design system has the potential to offer novel insights for the advancement of Guangzhou embroidery. Additionally, it serves as a valuable exemplar for the integration of artificial intelligence with traditional craftsmanship.

  • Liping Cui, Anqi Chen
    2023, 3(4): 1-13.
    Abstract (71) PDF (17) RichHTML (64)

    Understanding the intricate relationship between image design and visual culture necessitates a comprehensive exploration of culture that delves into matters of social dynamics, diversity, and power structures. This paper embarks on an insightful journey, commencing with a retrospective examination of virtual digital humans. It places a distinct emphasis on how the visual image design of virtual digital humans effectively communicates varying aesthetic standards and cultural values. Furthermore, this paper delves into the strategic utilization of the personified image of virtual digital humans to enhance brand identity and facilitate cultural communication within the realm of intellectual property (IP). It introduces pioneering communication strategies tailored to cater to the prevailing aesthetic values in diverse regions, encompassing the sculpting of the personified image through form and interaction design. Additionally, this paper illuminates the importance of global engagement through international social media platforms to bolster the presence of virtual digital human IPs on a worldwide scale.

  • Leng Bingxin
    2023, 3(4): 14-22.
    Abstract (55) PDF (4) RichHTML (43)

    This systematic literature review delves into the digital migration of the young generation, specifically focusing on the impact of social media on their residential choices. Encompassing studies published between January 2017 and December 2023, the review investigates how young digital migrants use the digital realm to obtain information for their decisions and social connections. It addresses key research questions regarding applied methodologies, the engagement of young individuals, influential factors in digital-age residential choices, and core debates in the literature. The review offers a comprehensive examination of the literature, shedding light on the multifaceted dynamics of social media's impact at all stages of migration. By researching this topic, urban planners and designers can be benefit from the findings and cater to the changing needs of key demographics, such as recent graduates and professionals, thereby enhancing urban vitality and responsiveness.

  • Wuzhong Zhou
    2023, 3(3): 50-59.
    Abstract (45) PDF (7) RichHTML (24)

    This article puts forward the Neo-Ruralism idea based on rural life and rural landscape planning practice. Neo-Ruralism represents a new landscape planning way to promote the construction of the new socialist countryside and the realization of building a socialist harmonious society under the circumstance of keeping the rural nature of the countryside as much as possible and making production, life and environment go harmonious with another.

  • Yunting Gao
    2023, 3(3): 32-49.
    Abstract (43) PDF (5) RichHTML (34)

    Artificial intelligence (AI) is moving toward a new stage in its generalized development. To explain the upgrading path of sustainable design driven by AI can provide a certain basis and support for its application in design. Based on research into modern intelligence technology and design practices, this article (1) focuses on AI+, through relational comparisons and hierarchical structure analysis; (2) studies the value-added effect and new characteristics exhibited by the content, method, process, form, effect, and other aspects of design under the concept of sustainability; and (3) explores the upgrading mode and technological application of sustainable design, whose development is obviously influenced by the new generation of intelligence technology, through the upgrading paths of sensation, thinking, simulacrum, and construction. The continuous integration of sustainable design and AI is a trend that will endow the design process and designed objects with intelligent functions and multiple characteristics from the dimensions of cognition, thought, expression, and action. New tools and subjects will profoundly affect the value creation of design in the dimensions of environment, economy, and society.

  • Shuoli Zheng, Tao Ma, Donglü Shu, Wang Siyao, Jingkun Hu, Jiawen Yan, Jing Deng, Qiaoling Zhang
    2024, 4(1): 1-6.
    Abstract (43) PDF (9) RichHTML (26)

    In this study, 201 colors were measured from 164 daylily species, and these colors were clustered by K-Means, and then Memphis design style colors, Chinese traditional colors and daylily colors were compared and analysed. The results show that: 93% of daylily colors are warm colors, daylily colors after clustering have similar colors with Memphis design style colors, but the contrast of daylily colors is weaker than that of Memphis style colors, and the two styles are different; five Memphis style colors after clustering have similar concepts with Chinese traditional five colors, and through the five of Chinese traditional colors, we can see the source of cultural self-confidence; some of daylily colors are very similar with Chinese traditional colors. Very similar, its display of natural beauty, social beauty, artistic beauty conveys the rich humanistic feelings such as forgetfulness, filial piety, nostalgia; the era of daylily "Sorrowless" cultural symbols have a new interpretation, daylily become one of the cultural symbols of socialist core values.

  • Xiao Hu, Hanyue Li, Jun’an Tao, Ruiteng Li, Ye Fan, Han Su
    2023, 3(2): 10-17.
    Abstract (42) PDF (1) RichHTML (26)
  • Sijie Ding, Xiaotong Sun
    2023, 3(2): 21-23.
    Abstract (39) PDF (4) RichHTML (17)
  • Jiajia Zhu, Liangyong Yang, Runfei Yang
    2023, 3(2): 1-6.
    Abstract (37) PDF (1) RichHTML (32)
  • Organizing Committee of the Oriental Design Forum
    2023, 3(3): 60-73.
    Abstract (36) PDF (11) RichHTML (14)

    The integration of science and art can promote innovative changes in design theory and practice. On September 23, 2023, the 9th Oriental Design Forum and the Establishment Conference of the International Society for Design Science Shanghai Representative Office, jointly hosted by Shanghai Jiao Tong University, the International Society for Design Science, and the Shanghai Art Master's Education Guidance Committee, were held to explore the science and art of design, and create innovative design logic, design systems, and design methods. The forum invites experts and scholars from both domestic and international academia and industry to express their opinions, exchange ideas, and discuss topics such as the science and art of design, design innovation and its relationship with the international economic and trade investment, design trend insights, and the cultivation of young rural designers.

  • Xiaojing Su, Meng Xiao, Yiyi Zhao
    2023, 3(2): 7-9.
    Abstract (31) PDF (2) RichHTML (26)
  • Mohan Zhou, Yifan Yan, Jidong Lin
    2023, 3(2): 18-20.
    Abstract (31) PDF (2) RichHTML (17)
  • Gert Groening
    2023, 3(4): 23-28.
    Abstract (28) PDF (6) RichHTML (21)

    In this speech, a chronological analysis of the allotment gardening in Germany and its history and global development was conducted. Beginning with the origins of the allotment gardening in Germany, the links between allotment gardening and fairy tales, aesthetic education, and the development of urban and rural societies were analyzed, and a wealth of case studies were presented to illustrate the results of academic books, laws and regulations, the evolution of social organization and action, and the design practices of various countries in the field of allotment gardening.

  • Organizing Committee of the Oriental Design Forum
    2023, 3(1): 28-35.
    Abstract (18) PDF (1) RichHTML (10)

    Under the motivation of economic and cultural globalization, in order to explore how to extract and integrate the oriental and western cultural genes, and promote the innovative design and industry development with the world multi-culture, the 5th Oriental Design Forum& 2019 International Symposium on Oriental Design, which was held by Shanghai Jiao Tong University and the International Society for Design Science, took place in Shanghai successfully on 20-22 September, 2019. The forum invited renowned scholars and industry elites at home and abroad from different research fields to deliver keynote speeches in four conference panels with themes including design comparison between east and west, innovation of design theory, the open design education, experience innovation& design empowerment. This paper intends to conclude and summarize the forum’s contents and progress from the following perspectives: the forum’s main theme, domestic and overseas design study, design education and industry trends & creative theories.

  • Committee of the Oriental Design Forum Organizing
    2023, 3(1): 36-40.
    Abstract (9) PDF (0) RichHTML (5)

    In order to discuss how to insert the Chinese culture gene into the urban and rural planning and study the relationship between regional revitalization and oriental design’sinheritance and innovation, the 4th Oriental Design Forum & 2018 International Symposium on Regional Revitalization and Holistic Design, which is held by Shanghai Jiao Tong University and the International Society for Design Science, took place in Shanghai successfully on 22-24 December, 2018. The symposium invited renowned scholars at home and abroad to deliver keynote speeches around the theme and held four parallel forums after the main conference. This paper intends to conclude and summarize the symposium’s contents and progress from three perspectives, which include: Bauhaus and oriental design theory, regional revitalization & environmental design, and user experience & service design.