Figure/Table detail

How gamification design influences motivation for eco-behaviour during tourism in multicultural Malaysia: Development of model and hypotheses
Amalia Rosmadi, Siti Salmi Jamali, Wu Zhong Zhou
International Journal of Design Science, 2022, 2(1): 8-19.  

Variable Name Definition
Personal Norm Could drive tourist to carry out or avoid the moral norms of specific behaviours
Awareness of Consequences The awareness about the influence of own behaviours on the environment
Ascription of Responsibility The sense of responsibility of bad consequences that have negative effect on environment because of personal behaviours
Table 1 Elements of NAM
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