International Journal of Design Science

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How gamification design influences motivation for eco-behaviour during tourism in multicultural Malaysia: Development of model and hypotheses
Amalia Rosmadi, Siti Salmi Jamali, Wu Zhong Zhou
International Journal of Design Science, 2022, 2(1): 8-19.  

Figure 1 Logic frame diagram-Development of NAM (Chaisamrej et al., 2014)
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