Modern design has been dominated by the west, which has restricted the innovation ability of Chinese design. By reviewing the history of establishing Oriental design in Shanghai Jiao Tong University and taking it as one of the academic traditions of design, this essay analyzes the academic soil of Oriental design in Shanghai Jiao Tong University and interprets the research content and significance of Oriental design. Oriental design is a theoretical system, practical system and evaluation system formed by the combination of Oriental culture and modern innovative design with Chinese excellent traditional culture as the core. While inheriting traditional Chinese culture, Oriental design can also become the source of cultural confidence, which can effectively and practically guide China's rural revitalization, urban renewal and cultural revival.
As the value of intangible assets, brand is an indispensable resource for enterprises to create economic value. With the development of non-fungible token (NFT) and the successful listing of the first share of metaverse—Roblox, 2021 is known as the first year of metaverse. Internet giants and major brands quickly start their meta-strategy, and the developing metaverse breeds new marketing concepts and becomes a new means of branding building. Based on the theory of the marketing scholar Douglas· B Holt’ s Cultural Branding, this paper analyzes the core of the success of the idol brand through the brief history of Coca-Cola, explores the present and future of the meta marketing, and insights into the sustainable development strategies of brands.
As a hot spot pursued by the industry and capital, the Metaverse full of unknown and futuristic, although it is still in the gestation stage, has already received enthusiastic discussions. As the ultimate form of the Internet, the Metaverse brings new possibilities for the application of media technology, it is a new continent of the future digital transformation and a new form of the future human digital living space. In addition to the sensory extension, scene enhancement and return of power brought to us under the new vision of media development in the era of the Metaverse, we also need to stay awake and be alert to the crises it brings to human beings, such as body, reality, privacy, data, etc. And we also need to think about a new path for human's digital survival in the future.
The Internet Giants at home and abroad are taking advantage of the situation to accelerate the pace of entering the Yuan universe, with a view to the layout of virtual space in the process of market advantage. Both the meta- universe concept and its underlying AR, VR, and MR Technologies, once mature, will have an impact on human attributes and existing social norms as the fourth Information revolution fades. But in the foreseeable future, the proliferation of metaverse and fully immersive media does not mean a brand-new universe independent of reality, or simply projecting existing social structures into the digital world. New technologies and new media will serve as extensions of the human body, alienate and discipline the human being and spontaneously generate new subcultural tendencies, complementing the world's mainstream culture, geopolitical institutions and traditional social structures, and further, making the user produce the cross-cultural connection and the new subject social identity in the human common level.
Along with the two-way flow of production and social factors in villages, the phenomenon of destructive development of traditional villages has brought a significant impact on the change of social structure of traditional villages, making the trend of spatial decay obvious. How to balance the contradictory relationship between traditional village preservation and development in the current spatial planning context is an urgent problem to be solved at present. Taking Luojiagang Village in Wuhan, Hubei Province as the research object, this paper explores the synergistic paths and solutions for the protection and renewal of traditional villages from the perspective of synergy by sorting out the elements of the village spatial system, from the prominent problems of hollowing out of villages, lagging protection of residential buildings and ecological environment destruction. Activating the endogenous development momentum, it seeks to promote the realization of the improvement of the village architectural environment, the inheritance of culture and history, the enhancement of landscape appearance and the development of tourism operation on the basis of conservation.
