The rapid development of Artificial Intelligence Generated Content (AIGC) is reshaping the communication landscape, and also promoting the transformation of music communication mode from the linear "human creation — human dissemination — human reception" to the structure of "human-machine co-creation — intelligent distribution — multi-sensory perception". Taking QQ Music's annual listening report as a case, this paper analyzes how AIGC reconstructs the content generation, user participation and communication mechanism of music art from three dimensions: information production, social interaction and mobile communication, based on the theory of digital-intelligent affordance. The study finds that AIGC not only empowers the construction of personalized music symbols and the enhancement of emotional resonance, but also triggers reflections on technological discipline and digital labor. This research aims to provide a reference for understanding the new forms and values of art communication in the context of AIGC.

Using AIGC technology, Shanhai Magic Mirror: Cutting Through the Waves, the first micro-short drama in the genre of ancient fantasy, explores new way to communicate traditional Chinese culture. Based on the Classic of Mountains and Seas, the series blends traditional aesthetics with digital innovation to reconstruct mythological elements and scenes. This fusion of ancient mythology and modern storytelling enhances the appeal of traditional culture to contemporary audiences.AIGC has also transformed the creative process by significantly reducing production costs and shortening development cycles. However, it brings challenges, including the risk of cultural distortion due to the technology’s incomplete representation of traditional culture, as well as unresolved issues surrounding copyright and ethics. Looking ahead, its ability to generate customized content could help spread Chinese cultural heritage globally and strengthen China's international cultural influence.

the urban vegetable market space is an important place reflecting the good life of citizens, and the reconstruction of aestheticization of vegetable market spaces is essential for improving the overall quality of citizens' life. Urban vegetable market space carries citizens' local sentiment, urban memory, and humanistic heritage, highlighting the imagery space of aesthetic atmosphere creation, the narrative space of story scene reproduction, and the emotional space of subject relationship connection, and it is an aesthetic space that satisfies citizens' material and spiritual duality needs. There are problems such as poor experience of aesthetic environment, Yanhuoqi (an aesthetic category unique to Chinese culture, which is both a figurative scene of life and an abstract spiritual symbol, condensing the Chinese people's collective sense of "everyday life") dissipated, and "broken window effect"in urban vegetable market, which affect the aesthetic experience of vegetable market space and the perception of city image. This paper takes case study, participatory observation, and literature research as the research methods, the first two methods are aimed at the practical transformation of vegetable markets, and the third method explores the theoretical analysis framework of daily life aestheticization, based on Welsch's binary analysis model of "the layer of the apparent landscape -the layer of inner perception", and adds the subjectivity in space to the management dimension, constructing the "Aesthetic Experience of the Space". Based on Welsch's binary analysis model of "the layer of the apparent landscape and the layer of inner perception", we add the dimension of subjectivity in space to construct the ternary analysis framework of " the activity layer of the subject, the layer of the apparent landscape and the layer of inner perception", so as to return to the perceptual characteristics of Baumgarten's aesthetics, and regard the "aesthetics of vegetable market"as the activity of sensual human beings. The three dimensional model is used to promote the optimization of vegetable market space, which compensates for the low attention paid to the subjective behaviors in the space in Welsch's theoretical analysis model, reshapes the inter subjective relationship in the space of the urban vegetable market, and promotes the harmonious coexistence of the vegetable market space and other urban spaces in the urban ecosystem.

This study explores the design strategies and methods for renewing ancestral hall spaces in traditional Chinese villages, aiming to enhance the related design theories and practices. Initially, it involves categorizing user needs through literature review, user interviews, and field observations. These needs are then classified using the Kano model to identify their attributes, followed by prioritizing them for ancestral hall spaces in former plain villages. The Better-Worse coefficient is employed to determine the priority of each need, serving as the foundation for the renewal design. The study identifies two essential needs and fifteen desirable ones, clarifying the priorities for ancestral hall renewal. Utilizing the Kano model from the perspective of user needs, the study effectively analyzes the types and priorities of user needs for traditional village ancestral halls under the concept of collective memory. This approach provides scientific and reasonable insights for the renewal design of similar traditional buildings, contributing to the advancement and enrichment of the existing ancestral hall design theories.

With the continuous progress of artificial intelligence technology, especially the breakthrough of generative artificial intelligence (AIGC) technology, it has brought unprecedented development opportunities to the rural cultural tourism industry. This paper is devoted to the research of artificial intelligence generation content (AIGC) technology in the application of rural cultural tourism industry and development potential, through the detailed case study and technical analysis, further analysis of the technology to enhance rural cultural tourism experience, and enhance the operating efficiency of cultural tourism enterprises and market competitiveness, maintain cultural heritage, promote local economic growth, promote industrial change and optimize the key influence of industrial structure, and the future development trend of forecast and prospect.

The construction of a rural brand is an important part of rural design and the reproduction of the value of rural resources. Based on Randall · Collins' theory of the "interactive ritual chain, " the study explores how to achieve collective excitement through multi-agent body presence, situational interaction, and cultural attention so as to create brand value. Based on this, this paper constructs a rural brand design path based on interactive rituals and combines the design exploration of the rural brand of "Langfeng Canteen" to enhance the emotional value and cultural value of rural resources and provide realistic ideas for shaping a rural brand that can arouse emotional resonance and cultural identity in rural China.

The implementation of the rural revitalisation strategy is a major strategic deployment of the Central Committee of the Communist Party of China. As the core of rural construction, rural public spaces are of great significance to villagers' lives and the harmonious development of rural areas. This article is based on the research literature on CNKI's domestic rural public spaces from 2002 to 2024, using WoS foreign rural public space research literature as a search source and CiteSpace software to generate a scientific knowledge graph. The aim is to analyse the current research status of rural public spaces at home and abroad, explore their research hotspots and trend changes, conduct comparative analysis and summary, and provide a reference basis for the future design of WoS rural public spaces.

This study investigates the impact of geometric and floral patterns' design elements on aesthetic psychology. Utilizing a 2×2×3 within-subjects experimental design, we analyzed the effects of pattern type, contour curvature, and complexity on perceived naturalness and aesthetic preference. Results show floral patterns and rounded contours are more favored, with moderate complexity receiving the highest preference. The findings provide insights for design practices aiming to enhance visual engagement and emotional resonance.

In this study, 201 colors were measured from 164 daylily species, and these colors were clustered by K-Means, and then Memphis design style colors, Chinese traditional colors and daylily colors were compared and analysed. The results show that: 93% of daylily colors are warm colors, daylily colors after clustering have similar colors with Memphis design style colors, but the contrast of daylily colors is weaker than that of Memphis style colors, and the two styles are different; five Memphis style colors after clustering have similar concepts with Chinese traditional five colors, and through the five of Chinese traditional colors, we can see the source of cultural self-confidence; some of daylily colors are very similar with Chinese traditional colors. Very similar, its display of natural beauty, social beauty, artistic beauty conveys the rich humanistic feelings such as forgetfulness, filial piety, nostalgia; the era of daylily "Sorrowless" cultural symbols have a new interpretation, daylily become one of the cultural symbols of socialist core values.

In this speech, a chronological analysis of the allotment gardening in Germany and its history and global development was conducted. Beginning with the origins of the allotment gardening in Germany, the links between allotment gardening and fairy tales, aesthetic education, and the development of urban and rural societies were analyzed, and a wealth of case studies were presented to illustrate the results of academic books, laws and regulations, the evolution of social organization and action, and the design practices of various countries in the field of allotment gardening.

This systematic literature review delves into the digital migration of the young generation, specifically focusing on the impact of social media on their residential choices. Encompassing studies published between January 2017 and December 2023, the review investigates how young digital migrants use the digital realm to obtain information for their decisions and social connections. It addresses key research questions regarding applied methodologies, the engagement of young individuals, influential factors in digital-age residential choices, and core debates in the literature. The review offers a comprehensive examination of the literature, shedding light on the multifaceted dynamics of social media's impact at all stages of migration. By researching this topic, urban planners and designers can be benefit from the findings and cater to the changing needs of key demographics, such as recent graduates and professionals, thereby enhancing urban vitality and responsiveness.

Understanding the intricate relationship between image design and visual culture necessitates a comprehensive exploration of culture that delves into matters of social dynamics, diversity, and power structures. This paper embarks on an insightful journey, commencing with a retrospective examination of virtual digital humans. It places a distinct emphasis on how the visual image design of virtual digital humans effectively communicates varying aesthetic standards and cultural values. Furthermore, this paper delves into the strategic utilization of the personified image of virtual digital humans to enhance brand identity and facilitate cultural communication within the realm of intellectual property (IP). It introduces pioneering communication strategies tailored to cater to the prevailing aesthetic values in diverse regions, encompassing the sculpting of the personified image through form and interaction design. Additionally, this paper illuminates the importance of global engagement through international social media platforms to bolster the presence of virtual digital human IPs on a worldwide scale.

The integration of science and art can promote innovative changes in design theory and practice. On September 23, 2023, the 9th Oriental Design Forum and the Establishment Conference of the International Society for Design Science Shanghai Representative Office, jointly hosted by Shanghai Jiao Tong University, the International Society for Design Science, and the Shanghai Art Master's Education Guidance Committee, were held to explore the science and art of design, and create innovative design logic, design systems, and design methods. The forum invites experts and scholars from both domestic and international academia and industry to express their opinions, exchange ideas, and discuss topics such as the science and art of design, design innovation and its relationship with the international economic and trade investment, design trend insights, and the cultivation of young rural designers.

This article puts forward the Neo-Ruralism idea based on rural life and rural landscape planning practice. Neo-Ruralism represents a new landscape planning way to promote the construction of the new socialist countryside and the realization of building a socialist harmonious society under the circumstance of keeping the rural nature of the countryside as much as possible and making production, life and environment go harmonious with another.

Artificial intelligence (AI) is moving toward a new stage in its generalized development. To explain the upgrading path of sustainable design driven by AI can provide a certain basis and support for its application in design. Based on research into modern intelligence technology and design practices, this article (1) focuses on AI+, through relational comparisons and hierarchical structure analysis; (2) studies the value-added effect and new characteristics exhibited by the content, method, process, form, effect, and other aspects of design under the concept of sustainability; and (3) explores the upgrading mode and technological application of sustainable design, whose development is obviously influenced by the new generation of intelligence technology, through the upgrading paths of sensation, thinking, simulacrum, and construction. The continuous integration of sustainable design and AI is a trend that will endow the design process and designed objects with intelligent functions and multiple characteristics from the dimensions of cognition, thought, expression, and action. New tools and subjects will profoundly affect the value creation of design in the dimensions of environment, economy, and society.

Guangzhou embroidery, an intangible cultural property of China, is distinguished by its pattern drawings that showcase a harmonious amalgamation of Eastern and Western influences within the Lingnan region. Currently, the embroidery business is facing a shortage of staff, resulting in a deficiency in cultural distribution among young individuals and a dearth of innovative approaches in drawing design.This study aims to assess the viability of integrating AI painting into Guangzhou embroidery. To achieve this, a functional model of Guangzhou embroidery AI painting design is developed, comprising four distinct stages: (1) conducting field research and reviewing relevant literature to generate a project; (2) implementing AI painting in five key areas, namely Theme, Color, Style, Composition, and Atmosphere; and (3) soliciting feedback from a group of young Guangzhou embroidery practitioners to evaluate the outputs of the model. The present study aims to evaluate the latent component structure, structural validity, and internal consistency of the assessment tool.The findings indicate that the AI-generated drawings, as per the model, demonstrate strong reliability and validity across the five dimensions assessed in the evaluation questionnaire: Regional feature preference, Understanding, Innovativeness, Artistry, and Consumer Willingness. Furthermore, these drawings are well-received by the youth demographic, with regional characteristics exhibiting the strongest association with preference.Artificial intelligence-generated designs have proven to be well-suited for incorporation into several applications, including the manufacturing of Guangzhou embroidered tiny ornaments, cultural and creative products, do-it-yourself kits, as well as the partial integration into the manufacture of everyday objects such as clothing, bags, and other commodities. This aligns with the purchasing preferences of the younger demographic. The operational prototype of an AI-based drawing design system has the potential to offer novel insights for the advancement of Guangzhou embroidery. Additionally, it serves as a valuable exemplar for the integration of artificial intelligence with traditional craftsmanship.

Folk artifacts is an important resource for the development of rural cultural industry, and the revitalization and utilization of folk artifacts is an important way to stimulate the endogenous power of the countryside. Folk artifacts is an important resource for the development of rural cultural industry, and the revitalization and utilization of folk artifacts is an important way to stimulate the endogenous power of the countryside. The ideological connotation of folk artifacts can be summarized as " carrying the way of things", "harmonious coexistence", "integration into life", "making things for the people" and "seeking truth from facts". "and "seeking truth from facts", relying on the continuous improvement of skill level, social organization, aesthetic style and innovation ability, promoting the historical evolution of folk artifacts. promoting the historical evolution of folk artifacts, and presenting the evolution of craft refinement, category diversification, and professionalization of craftsmen, and "seeking truth from facts". professionalization of craftsmen, and moving towards diversified operation and shared transformation, digital survival. innovative development of folk artifacts under the strategy of rural revitalization, it is necessary to improve the transformation mode of creative design, innovate the development mode of folk artifacts, and to improve the development mode of folk artifacts. design, innovate the development mode of rural cultural industry, and update the cultivation mode of innovative talents in terms of the ideological It is necessary to improve the transformation mode of creative design, innovate the development mode of rural cultural industry, and update the cultivation mode of innovative talents in terms of the ideological connotation, industrial elements, and practical experience of folk artifacts, so as to continue to give full play to the powerful driving force of folk artifacts in the promotion of rural revitalization.

In order to discuss how to insert the Chinese culture gene into the urban and rural planning and study the relationship between regional revitalization and oriental design’sinheritance and innovation, the 4th Oriental Design Forum & 2018 International Symposium on Regional Revitalization and Holistic Design, which is held by Shanghai Jiao Tong University and the International Society for Design Science, took place in Shanghai successfully on 22-24 December, 2018. The symposium invited renowned scholars at home and abroad to deliver keynote speeches around the theme and held four parallel forums after the main conference. This paper intends to conclude and summarize the symposium’s contents and progress from three perspectives, which include: Bauhaus and oriental design theory, regional revitalization & environmental design, and user experience & service design.