Folk artifacts is an important resource for the development of rural cultural industry, and the revitalization and utilization of folk artifacts is an important way to stimulate the endogenous power of the countryside. Folk artifacts is an important resource for the development of rural cultural industry, and the revitalization and utilization of folk artifacts is an important way to stimulate the endogenous power of the countryside. The ideological connotation of folk artifacts can be summarized as " carrying the way of things", "harmonious coexistence", "integration into life", "making things for the people" and "seeking truth from facts". "and "seeking truth from facts", relying on the continuous improvement of skill level, social organization, aesthetic style and innovation ability, promoting the historical evolution of folk artifacts. promoting the historical evolution of folk artifacts, and presenting the evolution of craft refinement, category diversification, and professionalization of craftsmen, and "seeking truth from facts". professionalization of craftsmen, and moving towards diversified operation and shared transformation, digital survival. innovative development of folk artifacts under the strategy of rural revitalization, it is necessary to improve the transformation mode of creative design, innovate the development mode of folk artifacts, and to improve the development mode of folk artifacts. design, innovate the development mode of rural cultural industry, and update the cultivation mode of innovative talents in terms of the ideological It is necessary to improve the transformation mode of creative design, innovate the development mode of rural cultural industry, and update the cultivation mode of innovative talents in terms of the ideological connotation, industrial elements, and practical experience of folk artifacts, so as to continue to give full play to the powerful driving force of folk artifacts in the promotion of rural revitalization.

Understanding the intricate relationship between image design and visual culture necessitates a comprehensive exploration of culture that delves into matters of social dynamics, diversity, and power structures. This paper embarks on an insightful journey, commencing with a retrospective examination of virtual digital humans. It places a distinct emphasis on how the visual image design of virtual digital humans effectively communicates varying aesthetic standards and cultural values. Furthermore, this paper delves into the strategic utilization of the personified image of virtual digital humans to enhance brand identity and facilitate cultural communication within the realm of intellectual property (IP). It introduces pioneering communication strategies tailored to cater to the prevailing aesthetic values in diverse regions, encompassing the sculpting of the personified image through form and interaction design. Additionally, this paper illuminates the importance of global engagement through international social media platforms to bolster the presence of virtual digital human IPs on a worldwide scale.

Bamboo has been widely used in Chinese gardens as one of the most popular plant elements for thousands of years because of multiple and abundant reasons. To ancient Chinese scholars, bamboos were their spiritual friends and indispensable to their gardens. The plant arrangement example of “phoenix trees in the front, bamboos at the back” is a classic combination in ancient Chinese courtyards which reflects the oriental design connotation. Whereas in Britain, landscape gardeners show more scientific interests in bamboos and plant them in gardens mainly for their evergreen appearance and exotic ambience.

Carbon neutrality is a major concern for the international community today, and the building industry plays a pivotal role in achieving the goal of carbon neutrality. As an international metropolis with a climate divided into hot-summer and cold-winter regions, the building energy efficiency of suburban houses in Shanghai has rarely been studied, yet the potential for energy efficiency in suburban houses is huge. In this paper, we explore the energy-saving potential of a suburban house in Shanghai by optimizing its building envelope, energy use, and operation management, and using building simulation to provide a theoretical basis for the concrete implementation of rural revitalization.

In this study, 201 colors were measured from 164 daylily species, and these colors were clustered by K-Means, and then Memphis design style colors, Chinese traditional colors and daylily colors were compared and analysed. The results show that: 93% of daylily colors are warm colors, daylily colors after clustering have similar colors with Memphis design style colors, but the contrast of daylily colors is weaker than that of Memphis style colors, and the two styles are different; five Memphis style colors after clustering have similar concepts with Chinese traditional five colors, and through the five of Chinese traditional colors, we can see the source of cultural self-confidence; some of daylily colors are very similar with Chinese traditional colors. Very similar, its display of natural beauty, social beauty, artistic beauty conveys the rich humanistic feelings such as forgetfulness, filial piety, nostalgia; the era of daylily "Sorrowless" cultural symbols have a new interpretation, daylily become one of the cultural symbols of socialist core values.

Guangzhou embroidery, an intangible cultural property of China, is distinguished by its pattern drawings that showcase a harmonious amalgamation of Eastern and Western influences within the Lingnan region. Currently, the embroidery business is facing a shortage of staff, resulting in a deficiency in cultural distribution among young individuals and a dearth of innovative approaches in drawing design.This study aims to assess the viability of integrating AI painting into Guangzhou embroidery. To achieve this, a functional model of Guangzhou embroidery AI painting design is developed, comprising four distinct stages: (1) conducting field research and reviewing relevant literature to generate a project; (2) implementing AI painting in five key areas, namely Theme, Color, Style, Composition, and Atmosphere; and (3) soliciting feedback from a group of young Guangzhou embroidery practitioners to evaluate the outputs of the model. The present study aims to evaluate the latent component structure, structural validity, and internal consistency of the assessment tool.The findings indicate that the AI-generated drawings, as per the model, demonstrate strong reliability and validity across the five dimensions assessed in the evaluation questionnaire: Regional feature preference, Understanding, Innovativeness, Artistry, and Consumer Willingness. Furthermore, these drawings are well-received by the youth demographic, with regional characteristics exhibiting the strongest association with preference.Artificial intelligence-generated designs have proven to be well-suited for incorporation into several applications, including the manufacturing of Guangzhou embroidered tiny ornaments, cultural and creative products, do-it-yourself kits, as well as the partial integration into the manufacture of everyday objects such as clothing, bags, and other commodities. This aligns with the purchasing preferences of the younger demographic. The operational prototype of an AI-based drawing design system has the potential to offer novel insights for the advancement of Guangzhou embroidery. Additionally, it serves as a valuable exemplar for the integration of artificial intelligence with traditional craftsmanship.

Eco-behaviour or environmentally responsible behaviour during tourism is vital to reduce the negative environmental impact of the global tourism industry. With this intention, in thehope that intervention technology such as gamification which is the use of game design elements in non-game contexts is proposed in tackling this issue. In many areas, gamification has been used as a motivational pull in achieving desired goals/behaviour. These qualities relate to the initiators of motivation; purpose, autonomy and mastery. Therefore, the capabilities of game in causing a change in human behaviour go beyond its intended purpose of fun. As people are familiar with the usage of technology, infusing gamification to improve motivation for eco-behaviour may reap favourable results. Yet there has been lacking research in the effectiveness of gamification and the model to understand the influences. For that reason, this paper presents the development of gamification for eco-behaviour model deriving from the Norm Activation Theory in predicting eco-behaviour. It also recognises the cultural background as a possible moderating variable that could influence the effect of gamification design towards the desired outcome. This paper arrived at the possible proposed model to understand how gamification design elements and cultural background might influence in fostering tourists’ motivation of eco-behaviour of the diverse multicultural Malaysia.

Longquan celadon has a long history and has been exported world widely. China and Japan has been its largest market since ancient time. The design of Longquan ware was influenced by oriental aesthetics, such as Chinese and Japanese aesthetics. Confucianism and Daoism have great impact on the design; items of Longquan celadon meets with the concept of wabi-sabi, mono no aware and ma from Japan, too.

The author of this paper analyzes the significant events in design circles in 2018. Theoretical achievements of important academic values are sorted out and summarized from both macro and micro aspects on the premise of encountering social changes and difficulties in design theory research. The personal academic perspective is placed in the background of the commemoration of 40th anniversary of reform and opening up. It is considered why the leading research of design theory generally lags behind design practice, emphasizing that it is urgent to update the knowledge of design theory, to get rid of the old research approaches, to face the prospect of design, to broaden the research horizon and to construct a new research paradigm.

Objective Under the background of big data, this paper analyzes the visual construction of the data relationship. Method Combining with the related theory of cognitive psychology and graphic design, this paper aims to summarize the design principles of data visualization. Conclusion Big data visualization should follow six design principles, namely, accuracy, intuition, vividness, image reading, simplicity and dynamic hierarchical information presentation, and the future big data information visualization will develop towards the interactive, dynamic orientation.

Within the context of cultural globalization, contemporary Chinese design needs to be particularly clear about three things: the cultural context on which it shall be based, the perspective from which it understands target groups, and the path by which it finds and solves problems. From the perspective of oriental design, the construction of contemporary Chinese design must be based on Chinese culture and take it as the cultural standpoint. It also must uphold the aesthetic perspective and experience of oriental aesthetics. Moreover, it must always maintain a dialectical attitude of learning and understanding towards different cultures, perspectives and techniques, and learn from each other's strengths so that Chinese design can truly meet the material and spiritual needs of the audience in the form of “things”. By comparing and analyzing the basic standpoints and perspectives of Oriental aesthetics, this study discusses the current boundary problems of Chinese design. By examining the characteristics of Oriental design that bases its standpoints and ideas on Chinese aesthetics, it explores the development direction and trends of Chinese design. Through the analysis of oriental design and the construction of the boundary of Chinese design, it strives to further establish the cultural confidence of Chinese design and locates the sound development of Chinese design in the future.

Along with the two-way flow of production and social factors in villages, the phenomenon of destructive development of traditional villages has brought a significant impact on the change of social structure of traditional villages, making the trend of spatial decay obvious. How to balance the contradictory relationship between traditional village preservation and development in the current spatial planning context is an urgent problem to be solved at present. Taking Luojiagang Village in Wuhan, Hubei Province as the research object, this paper explores the synergistic paths and solutions for the protection and renewal of traditional villages from the perspective of synergy by sorting out the elements of the village spatial system, from the prominent problems of hollowing out of villages, lagging protection of residential buildings and ecological environment destruction. Activating the endogenous development momentum, it seeks to promote the realization of the improvement of the village architectural environment, the inheritance of culture and history, the enhancement of landscape appearance and the development of tourism operation on the basis of conservation.

Modern design has been dominated by the west, which has restricted the innovation ability of Chinese design. By reviewing the history of establishing Oriental design in Shanghai Jiao Tong University and taking it as one of the academic traditions of design, this essay analyzes the academic soil of Oriental design in Shanghai Jiao Tong University and interprets the research content and significance of Oriental design. Oriental design is a theoretical system, practical system and evaluation system formed by the combination of Oriental culture and modern innovative design with Chinese excellent traditional culture as the core. While inheriting traditional Chinese culture, Oriental design can also become the source of cultural confidence, which can effectively and practically guide China's rural revitalization, urban renewal and cultural revival.

The integration of science and art can promote innovative changes in design theory and practice. On September 23, 2023, the 9th Oriental Design Forum and the Establishment Conference of the International Society for Design Science Shanghai Representative Office, jointly hosted by Shanghai Jiao Tong University, the International Society for Design Science, and the Shanghai Art Master's Education Guidance Committee, were held to explore the science and art of design, and create innovative design logic, design systems, and design methods. The forum invites experts and scholars from both domestic and international academia and industry to express their opinions, exchange ideas, and discuss topics such as the science and art of design, design innovation and its relationship with the international economic and trade investment, design trend insights, and the cultivation of young rural designers.

This article puts forward the Neo-Ruralism idea based on rural life and rural landscape planning practice. Neo-Ruralism represents a new landscape planning way to promote the construction of the new socialist countryside and the realization of building a socialist harmonious society under the circumstance of keeping the rural nature of the countryside as much as possible and making production, life and environment go harmonious with another.

In this speech, a chronological analysis of the allotment gardening in Germany and its history and global development was conducted. Beginning with the origins of the allotment gardening in Germany, the links between allotment gardening and fairy tales, aesthetic education, and the development of urban and rural societies were analyzed, and a wealth of case studies were presented to illustrate the results of academic books, laws and regulations, the evolution of social organization and action, and the design practices of various countries in the field of allotment gardening.

Prof. Frank Hartmann, vice president of the International Society for Design Science (ISDS), former dean of the School of Design at Bauhaus university in Weimar, and chairman of the school’s academic committee, passed away on July 27, 2019. We deeply mourn him. Besides, we are committed to redouble our efforts to promote the Bauhaus concept and spirit in the theoretical and practical system of Oriental design.

Artificial intelligence (AI) is moving toward a new stage in its generalized development. To explain the upgrading path of sustainable design driven by AI can provide a certain basis and support for its application in design. Based on research into modern intelligence technology and design practices, this article (1) focuses on AI+, through relational comparisons and hierarchical structure analysis; (2) studies the value-added effect and new characteristics exhibited by the content, method, process, form, effect, and other aspects of design under the concept of sustainability; and (3) explores the upgrading mode and technological application of sustainable design, whose development is obviously influenced by the new generation of intelligence technology, through the upgrading paths of sensation, thinking, simulacrum, and construction. The continuous integration of sustainable design and AI is a trend that will endow the design process and designed objects with intelligent functions and multiple characteristics from the dimensions of cognition, thought, expression, and action. New tools and subjects will profoundly affect the value creation of design in the dimensions of environment, economy, and society.

Persuasive systems have been developed in the fitness context using gamification to motivate people being more active in daily life. Research has shown that gamification of health and fitness can benefit both novice and professional users alike, and result in short-term engagement as well as long term improvement through intelligent game-based objectives. However little studies have been conducted to understand the perception or subjective feeling of user about gamification element specifically in fitness setting. This exploratory study used a pilot prototype gamified fitness system which was developed by OVERHAND Fitness Shanghai for the experiments. Five group-gamified HIIT (High Intensity Interval Training) sessions were conducted with four users per session under conventional HIIT setting and the gamified HIIT setting. Experiment was conducted with the aims to provide answers on the perception of user on gamification in a gamified HIIT workout in terms of gamification, performance, system’s software and hardware and how fitness routine influences their perception by understanding their feeling of enjoyment, pain points and achievements through experiment observation and interviews. Findings showed that gamification in fitness is perceived positively due to its novelty, and its competitive element. However, technological, physiological state of user, knowledge and experience are vital variables for positive perception. Recommendation and further related research are stated for better development of gamified fitness system in the future. Keywords: Gamification; perception; fitness-routine; fitness and digital.

Under the contemporary process, the generalization of the digital paradigm overlaps with social relationships previously established by direct contact or analog technologies. This view is critical to explain our understanding of Smart city and much of what is understood today in much of the literature on cities and ICTs, where their utilitarian value lies not in their architectural elements or urban structure, but in the image that These elements are able to communicate. The aim of this paper is to present preliminary results about how recent academic production in Brazil has approached the Smart city theme and paradigms such as City Information Modeling and CityGML in particular, in their various fields of application.

This systematic literature review delves into the digital migration of the young generation, specifically focusing on the impact of social media on their residential choices. Encompassing studies published between January 2017 and December 2023, the review investigates how young digital migrants use the digital realm to obtain information for their decisions and social connections. It addresses key research questions regarding applied methodologies, the engagement of young individuals, influential factors in digital-age residential choices, and core debates in the literature. The review offers a comprehensive examination of the literature, shedding light on the multifaceted dynamics of social media's impact at all stages of migration. By researching this topic, urban planners and designers can be benefit from the findings and cater to the changing needs of key demographics, such as recent graduates and professionals, thereby enhancing urban vitality and responsiveness.

The emergence of the metaverse concept provides a new perspective for exploring the construction of the theoretical system of oriental design in the context of technological innovation. In order to explore how to enrich the connotation of the metaverse with innovative design so as to promote the comprehensive development of the design discipline, the 8th Oriental Design Forum & 2022 The International Conference on Metaverse and Innovative Design, jointly organized by Shanghai Jiao Tong University, the International Society for Design Science, and Shanghai Art Master's Education Guidance Committee, were held on May 28, 2022 at Shanghai Jiao Tong University. The forum invited experts and young scholars from both domestic and international academia and industry to express their opinions, exchange ideas, and discuss the various possibilities of the metaverse for innovative design from aspects such as design theory, cultural and creative design, technological innovation, industrial application, and rural practice.

As a new way to promote the development of agriculture, the countryside and farmers after China entering a new era, the implementation of a rural revitalization strategy has the profound theoretical and practical significance. In order to explore how to draw the essence from oriental culture and philosophy, and apply the oriental design into the rural revitalization process, the 7^th Oriental Design Forum, which was held by Shanghai Jiao Tong University and the International Society for Design Science, was took place both online and offline successfully on 28-29 May,2021. The forum invited professionals and young people from academia and industry at home and abroad to share ideas and exchange insights. This paper intends to conclude and summarize the forum’s keynote speeches and submitted papers from the following perspectives: western experience in rural culture revitalization, the art and technology involvement in rural revitalization and the design practice in rural development.

In order to explore issues related to country revitalization and discuss on the topic of life aesthetics and innovative design, the 6th Oriental Design Forum, which was held by Shanghai Jiao Tong University and the International Society for Design Science, was took place both online and offline. The life aesthetics sub-forum was held in Jiangyin successfully on 18th October 2020. The art design and innovation& local culture and rural design sub-forums were held online on the date of 22nd December 2020. The symposium not only invited domestic and overseas renowned scholars and industry elites, but also encouraged the participation of young designers. This paper intends to summarize the forum’s contents and reports from the aspect of each conference panel.

As the value of intangible assets, brand is an indispensable resource for enterprises to create economic value. With the development of non-fungible token (NFT) and the successful listing of the first share of metaverse—Roblox, 2021 is known as the first year of metaverse. Internet giants and major brands quickly start their meta-strategy, and the developing metaverse breeds new marketing concepts and becomes a new means of branding building. Based on the theory of the marketing scholar Douglas· B Holt’ s Cultural Branding, this paper analyzes the core of the success of the idol brand through the brief history of Coca-Cola, explores the present and future of the meta marketing, and insights into the sustainable development strategies of brands.

The Internet Giants at home and abroad are taking advantage of the situation to accelerate the pace of entering the Yuan universe, with a view to the layout of virtual space in the process of market advantage. Both the meta- universe concept and its underlying AR, VR, and MR Technologies, once mature, will have an impact on human attributes and existing social norms as the fourth Information revolution fades. But in the foreseeable future, the proliferation of metaverse and fully immersive media does not mean a brand-new universe independent of reality, or simply projecting existing social structures into the digital world. New technologies and new media will serve as extensions of the human body, alienate and discipline the human being and spontaneously generate new subcultural tendencies, complementing the world's mainstream culture, geopolitical institutions and traditional social structures, and further, making the user produce the cross-cultural connection and the new subject social identity in the human common level.

In order to discuss how to insert the Chinese culture gene into the urban and rural planning and study the relationship between regional revitalization and oriental design’sinheritance and innovation, the 4th Oriental Design Forum & 2018 International Symposium on Regional Revitalization and Holistic Design, which is held by Shanghai Jiao Tong University and the International Society for Design Science, took place in Shanghai successfully on 22-24 December, 2018. The symposium invited renowned scholars at home and abroad to deliver keynote speeches around the theme and held four parallel forums after the main conference. This paper intends to conclude and summarize the symposium’s contents and progress from three perspectives, which include: Bauhaus and oriental design theory, regional revitalization & environmental design, and user experience & service design.